I love the feeling when you know you’re stepping into a new version of yourself and it’s going to be for the better.

— Katherine Tona, Founder

your brand your style your story

Katherine was destined for a life in the fashion and styling industry. From a young age, she was always involved in the family retail business and wanted to learn the ins and out of fashion & business.
For 14 years, Katherine together with her mother, co-owned their boutiques, SISS&CO. She had created a local destination for women to not only come in and have a chat but gain valuable styling and fashion advice. Katherine described it as, “it was like going to your best friend’s house and trying on outfits.” Her clientele trusted and valued her service, advice and honesty.
Along her own personal journey, she discovered who she was and what her own personal style looked like. She experimented, got uncomfortable and finally found who she really was through fashion: bold, authentic, feminine and edgy. She realised she had a voice and that her purpose was to help others on their journey of self discovery through fashion.
Katherine’s experience, knowledge and devotion for business and fashion continued to grow and develop. 
After 20 years in the Fashion and Retail Industry dressing women of all ages, shapes, sizes and engaging in 1000's of Change Room conversations, she realised her real passion was in Personal Styling, and expanding into Business Branding.
“I want people to experience the sense of freedom to be who they really are, feel empowered to be the best version of themselves.
 To express who you really are in the way you dress is the most liberating and inspiring process.
 When you grant yourself permission to be who you really are; you grow, you laugh a little more, you strut a little different…You stop worrying, and you start living!”
Katherine’s authenticity, enthusiasm and love of life creates a unique and unforgettable client experience. Whether it’s to personally shop for clients who lack the time, styling for a special event or assisting those embarking on the personal styling journey for the first time; her wealth of knowledge, talent and intuition ensures she nails it every time.

We are perfectly real